difiori brand identity
branding art direction graphic design
Brand identity for a brand producing cannabis edible products.
The client wanted the brand to be treated like a fashion brand without strongly specifying the presence of cannabis, due to laws in some American states. The logo therefore never takes the shape of the classic cannabis leaf but plays with the letter "D" and the effect of the THC on the human body.
The "Deliciousbis " tag line comes from the combination of "Delicious " + "Cannabis " to create the association between delicious food and the presence of cannabis.